Marcus "Benda World" Boyd makes an appearance at the 67th Annual Grammy Awards
Grammy-nominated songwriter Benda World takes part in OWN’s Ready to Love: Chicago, debuting October 2, while getting ready to drop new music
Ready to Love has reminded me how important it is to feel seen, heard and understood. Love is an important part of life and has deepened my appreciation for vulnerability and connection.”— Marcus "Benda World" BoydCHICAGO, IL, UNITED STATES, September 25, 2026 /EINPresswire.com/ — Over the years, Marcus “Benda World” Boyd has carved out a footprint in music, media, branding, and entertainment. This autumn, audiences will meet a new facet of his personality when he appears on OWN’s Ready to Love: Chicago.
The hit dating show kicks off its latest season on October 2, shifting the action to Chicago and featuring a fresh roster of accomplished singles exploring dating, relationships, and the pursuit of genuine bonds.
Even before the premiere, the Chicago season has sparked buzz across major cultural outlets. Essence gave an exclusive preview of the new cast, while the season’s trailer and cast announcement spread through the channels of Steve Harvey, Will Packer, and the OWN network, placing Chicago’s latest group of singles and their romantic journeys in the limelight.
For Benda World, joining Ready to Love signals a fresh phase in a path that has always operated where entertainment, culture, and commerce intersect.
A Grammy-nominated songwriter and veteran music executive, Benda has partnered with some of the biggest names in the industry, collaborating on projects tied to Kanye West, Twista, Malik Yusef, and others. His career has since branched out from music into media, brand strategy, consulting, and the creative growth of artists and entrepreneurs.
His television debut also coincides with another milestone in his musical journey.
Benda World contributed as a songwriter and featured performer on the upcoming track “I Am,” alongside Really Doe and CyHi, with his voice carrying the song’s chorus. This collaboration also has deep Chicago roots. Really Doe recently joined Kanye West onstage in Chicago for “We Major,” and CyHi performed “So Appalled.” That moment happened during Ye Live at Soldier Field, a major event bringing together artists from different eras of Ye’s career and Chicago hip-hop.
For Benda World, the fall schedule adds up to more than just a collection of projects. It represents a season of self-expression, merging television, music, and media while showcasing a level of openness audiences may not have witnessed from him before.
“Ready to Love has reminded me how important it is for people to feel seen, heard, and understood. Love is such an important part of life, and this experience has given me a deeper appreciation for the vulnerability and connection it takes to truly get to know someone,” shares Benda World.
That openness might be what makes Ready to Love one of his most intimate undertakings yet.
Benda World earned a Grammy nomination as a songwriter and collaborator on Malik Yusef’s Good M.U.S.I.C. Universe Sonic Sinema: Episode 1 – In The Beginning Was The Word, which was nominated for Best Spoken Word Poetry Album at the 67th Annual Grammy Awards.
As a strategist, Benda World assists business owners, creators, and public figures in clarifying their brands and public personas. His focus revolves around the key questions that shape what happens next: What should you be known for? How should you position yourself online and across social media? And where do growth opportunities lie?
His method begins by examining the whole picture—spotting what works, what is missing, and where opportunities are being overlooked—then offering clients honest guidance and a clear roadmap forward.
On Ready to Love: Chicago, however, the strategist becomes part of the narrative.
This time, Benda is not helping somebody else decide how to present themselves to the world. He is placing his own personality, life experiences, and views on relationships in front of the cameras, embracing the uncertainty that comes with searching for a real connection.
For someone who has spent much of his career guiding others in shaping how the world sees them, Ready to Love provides an opportunity to see Benda beyond the music, the strategy, and the name.
On October 2, audiences around the world will meet Marcus Boyd, the person behind Benda World.
About Benda World
Media Executive, Brand Strategist & Grammy-Nominated Songwriter
Marcus “Benda World” Boyd is a Chicago-born media executive, brand strategist, Grammy-nominated songwriter and producer, and entrepreneur with over twenty years of experience spanning music, entertainment, media, and culture.
Throughout his career, Benda World has worked with artists, executives, entrepreneurs, and brands, combining creative vision, industry know-how, and strategic insight.
Today, his work covers media and brand strategy, artist and talent development, positioning, content, visibility, partnerships, and executive strategy—helping individuals and organizations find opportunities, strengthen their presence, and navigate what comes next strategically.
To learn more, visit Bendaworld.com or follow him on Instagram and TikTok @Bendaworld.
Alisha Magnus-Louis
The Hyphenate Group
media@thehyphenategroup.com
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