Women account for 80% of greeting card purchases, yet when artificial intelligence handles the wording, husbands surpass wives by a factor exceeding 2 to 1—and nearly 4 to 1 during February.
“Men struggle to articulate their emotions, and now a tool puts those feelings into words for them.”— Abhinash Khatiwada
For years, women have shouldered the romantic burden in written form. According to the Greeting Card Association, they are responsible for over 80% of all greeting card sales. However, fresh figures from Neume, an AI music platform, indicate that when a machine can craft the sentiment, men step forward.
In an evaluation of roughly 187,000 songs produced on the platform from February 2025 through September 2026, Neume discovered that wives are the most frequently serenaded individuals on the service. Users composed songs “for my wife” 2.3 times more often than “for my husband,” and wives were referenced 2.5 times as often as mothers.
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The disparity widens significantly around dates men cannot afford to overlook. During February, those creating songs for their wives outnumbered those creating songs for husbands by nearly 4 to 1. Around Mother’s Day, the ratio was 3 to 1. On birthdays, it reached 3.4 to 1.
Only one month bucked the pattern: June, which includes Father’s Day.
Men also provide fewer details. Prompts written for wives were roughly 30% shorter than those written for husbands, with more than a third containing fewer than 200 characters. Women spelled out exactly what they wished to express. Men gave the AI a rough outline and let it fill in the words.
“Men struggle to articulate their emotions, and now a tool puts those feelings into words for them,” said Abhinash Khatiwada, founder of Neume. “We developed a music tool. It turned out that many husbands were using it to say things they couldn’t say aloud.”
Researchers have a term for this divide. Psychologist Ronald Levant refers to “normative male alexithymia,” a learned difficulty many men experience when trying to verbalize emotions, particularly attachment-related feelings such as caring for or needing another person. Those are precisely the emotions that form the foundation of a love song.
This pattern is not exclusive to Neume. McAfee’s 2024 “Modern Love” survey of 7,000 adults revealed that 45% of men were considering using AI to compose a love letter for Valentine’s Day, up from 30% a year prior. The same survey found that 57% of people would feel hurt or offended upon learning that AI had written their Valentine’s message.
It is not simply that men adopt AI more broadly. Research from Harvard Business School estimates the overall gender gap in AI adoption at roughly 1.2 to 1. On Neume, that gap is nearly double, and more than three times larger in February.
Neume is an AI music generation platform that converts a few words or lyrics into a complete song with vocals. It is accessible on iOS, Android, and the web at neume.io. Neume is operated by Neumosys LLC.
Neume analyzed anonymized prompts from 186,769 songs created by 44,941 users. Recipients were identified through explicit phrases such as “for my wife” and “for my husband,” with comparisons based on unique users. Neume does not collect user gender; writer gender is inferred from the named recipient.
Abhinash Khatiwada
Neumosys LLC
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