The entertainment landscape is shifting, and a digital-first platform is making a bold move to claim its place within it. Hot In Hollywood TV’s new alliance with a major studio signals that independent media companies are no longer waiting for invitations—they are creating their own opportunities.
Executive Producer Tyrone Jackson
Publicists Veronica Ocasio and Kayla Simone
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A New Era for Digital Entertainmet
Our red carpet partnership with Sony indicates that there is indeed a new era afoot within the old Hollywood machine”— Executive Producer Tyrone Jackson
LOS ANGELES, CA, UNITED STATES, October 15, 2026 /EINPresswire.com/ — Hot In Hollywood TV Announces Red Carpet Event Partnership with Sony Studios
LOS ANGELES, CA — October 8, 2026 — Hot In Hollywood TV (HIHTV), a digital media and streaming platform focused on urban entertainment, film, television, and celebrity culture, announces its red carpet event partnership with Sony Studios in Culver City.
As part of the arrangement, HIHTV will take on the role of producer and host for its own red carpet events, serving as a gathering point for established stars, up-and-coming talent, filmmakers, and industry professionals. This represents a pivotal moment in HIHTV’s trajectory, as the company shifts from covering the scene to shaping it directly.
“We’re delighted to help bridge the gap between traditional media and the new wave of urban digital entertainment, and excited to work with Sony studios in the process” says Tyrone Jackson, founder, creator, and executive producer of HIHTV.
HIHTV stands at the forefront of a new generation of entertainment platforms that blend content, celebrity culture, and worldwide audiences. Its slate of original programming includes Urban Movie Review, After Midnight with Tyrone Jackson, and Chick Flicks, in addition to celebrity-focused channels spotlighting artists like Ariana Grande, Beyoncé, and Taylor Swift. By weaving together streaming content, event production, and publicity efforts, HIHTV is cultivating a brand that extends its reach from the screen to the live experience.
“Our red carpet partnership with Sony indicates that there is indeed a new era afoot within the old Hollywood machine,” Jackson goes on to say “There is room for small companies like mine to flourish in the new entertainment ecosystem.”
Jackson is approaching an industry in flux with a strategic, business-first mindset. Instead of depending on a single outlet or revenue source, he is building interconnected ventures that support entertainment from various angles. Over the next 52 weeks, his digital enterprises plan to premiere and promote urban films featuring established talent, while expanding opportunities for filmmakers and artists to connect with audiences and build visibility.
That strategy also extends to Hollywood Publicity and PR, HIHTV’s newly launched public relations arm. Under the leadership of the duo Veronica Ocasio and Kayla Simone, Hollywood Publicity and PR assists artists, athletes, influencers, businesses, and brands in strengthening reputations, boosting visibility, and broadening their international reach. The firm designs tailored publicity campaigns that link clients with meaningful media placements and target audiences. Through media exposure, brand development, media training, and digital strategy, Hollywood Publicity and PR seeks to convert attention into credibility and support clients in building enduring public profiles.
As entertainment continues to transform, the players able to bridge different facets of the industry may hold the advantage in growth. HIHTV is positioning itself for that future by creating its own platforms, forging partnerships, and moving beyond conventional media coverage. For emerging digital creators, the ambition is not merely to take part in Hollywood, but to become an active influence in how entertainment is promoted, experienced, and discovered.
Shannon Wagner
Hot In Hollywood TV
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Why it matters: This partnership underscores a broader shift where independent digital platforms are carving out direct access to Hollywood’s infrastructure. By owning the red carpet experience, HIHTV is demonstrating a model for how smaller companies can thrive by creating their own entry points into the entertainment ecosystem.
