Phil X with the Cream Guitars Voltage Da Vinci before its official debut at Madison Square Garden.
Phil X performs with the Cream Guitars Voltage Da Vinci, the world's first professional electric guitar featuring proprietary electromagnetic paint technology.
Phil X unveiled the world's first electromagnetic paint guitar on one of rock's most legendary stages, signaling a new era in musical instrument innovation.
MONTERREY, NUEVO LEON, MEXICO, July 16, 2026 /EINPresswire.com/ — During Bon Jovi Forever, Phil X introduced the Cream Guitars Voltage Da Vinci to the world from the stage.
New York City, July 13, 2026 — Inside the hallowed walls of Madison Square Garden on July 12, thousands witnessed a pivotal moment in electric guitar history unfold.
At the Bon Jovi Forever concert, guitarist Phil X brought the Cream Guitars Voltage Da Vinci to life, wielding it for two of the band’s biggest hits, “It’s My Life” and “Livin’ on a Prayer.”
This was no ordinary custom guitar. The Voltage Da Vinci introduced a groundbreaking concept to a major concert stage: an instrument coated with electromagnetic paint that can electronically alter its look without sacrificing the performance, feel, or reliability expected by top-tier touring musicians.
Cream Guitars spent over five years developing this project, merging industrial design, cutting‑edge electronics, software engineering, and premium lutherie into a single creative instrument.
Rather than viewing the guitar as a fixed object, the Voltage Da Vinci redefines it as a living piece that can visually shift in sync with the music.
Its Madison Square Garden debut marked the first time this technology appeared in front of a worldwide audience, putting one of rock’s most famous venues at the heart of what Cream Guitars calls the dawn of a new chapter for musical instruments.
“This was never about changing colors,” said Luis Ortiz, Founder and CEO of Cream Guitars. “It was about giving musicians an instrument capable of expressing identity as dynamically as the music they create.”
For Cream Guitars, the Madison Square Garden show is not only a company milestone but a declaration that guitar‑industry innovation can still reshape the future of one of music’s most iconic tools.
Marian Figueroa
Cream Guitars
sendmemore@creamguitars.com
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