For almost ten years, Single has been powering direct-to-consumer operations for artists and labels. Three of its label partners demonstrate how this compounding effect unfolds across different scales.
NASHVILLE, TN, UNITED STATES, July 21, 2026 /EINPresswire.com/ — Conversations about direct-to-customer (D2C) in the music industry are everywhere. Artists and labels gather fan data, sell directly to their audiences, and give independent creators ownership of those connections. But the more compelling question is what happens after that?
For labels that have been running D2C for years, it is no longer just a tactic tied to new album cycles. It becomes a compounding asset: each transaction adds to a growing base of verified customers with actual purchase history. Over time, that superfan base supports entirely new revenue streams built on authentic interest in the artist or label.
Single, a platform built natively on Shopify, has quietly driven that D2C evolution for artists and labels for close to a decade. Three label partners—Rhymesayers, Frontiers, and Concord—show how that compounding effect works at different levels.
At Rhymesayers Entertainment, the story has been unfolding since 1995. The Minneapolis-based label emerged from an artist collective and remains deeply rooted in its catalog, with releases from Atmosphere, Aesop Rock, Yasiin Bey, and the MF DOOM estate. Years of selling directly to fans through its Shopify store have built a customer base that operates independently of streaming platforms.
“Building meaningful direct fan relationships with our artist partners has been essential for sustaining our business over the past 30 years,” says David Barnes, Chief Operating Officer of Rhymesayers. “Shopify and Single have been a key component in driving our recent success and scale as the industry continues to evolve in these spaces.”
What Rhymesayers has built over decades is the customer base itself. The next question becomes: what can a label do with that customer base once it exists?
Frontiers Label Group illustrates one direction a label can take with a loyal customer base. Founded in 1996 in Napoli, Italy, the rock-focused independent has leaned into its collector-heavy audience. The label specializes in hard rock, classic rock, metal, and alternative genres, working with artists including Lynyrd Skynyrd, Def Leppard, Journey, Whitesnake, and Yes.
With a fanbase built around dedicated collectors, the label used Single to launch a vinyl subscription club inside its existing Shopify store. The club costs $25 a month or $275 per year. Each month, subscribers receive an exclusive, club-only pressing limited to about 300 numbered copies, featuring 180g vinyl in unique color variants.
The results show how the model scales over time. Comparing the same customers before and after joining, members spend 12 times more than they did previously. Nearly all members (99%) place two or more orders, compared to just 22% of non-members. In many cases, the majority of each month’s pressing sells out before it ever becomes publicly available.
“Our collectors are our collectors. The label has spent decades earning that loyalty and we weren’t going to hand them off to a third-party,” shares Leo Nicholas, Managing Director (UK), Frontiers Label Group. “Single is the only reason we could build the club the way we wanted to, in our own store, without losing the relationship in the process.”
This model isn’t about discovery; it’s about keeping a known customer base eager for new, collectible releases of both classic and new rock music. At a larger scale, Concord applies the same logic across its entire portfolio of signed talent. The Nashville-headquartered company runs multiple labels, each operating its own Shopify storefront powered by Single. That structure allows teams to act directly on fan data across hundreds of releases each year.
Founded in 1973, the leading independent music company’s sub-labels include Concord Records, Loma Vista, Fearless Records, Rounder Records, and Craft Recordings. Each label maintains its own roster and storefront, with Shopify stores powered by Single handling both physical and digital sales across hundreds of releases annually.
“Each of our labels runs their own store on Single, with their own roster and their own fans,” shares Joe Dent, EVP, Operations at Concord. “Keeping the relationship direct rather than handing it off to a third-party is a core focus for us. Using Single allows us to keep the day-to-day operations simple and gives us time to develop strong relationships within our customers which results in robust sales.”
That structure allows each label under the Concord umbrella to act directly on its own audience data. For example, the label used Single to host a listening party for Taking Back Sunday’s new album on the band’s Shopify store for 24 hours before the public release. By targeting known fans with early access, the label brought those customers back into its own environment and converted engagement into album and merchandise sales during release week.
It is the same core strategy seen at Rhymesayers and Frontiers, but applied across a broader portfolio—each label owns its customer relationship, operates within its own ecosystem, and can act on that customer data in real-time.
Fresh back from the 2026 edition of A2IM Indie Week, the American Association of Independent Music has formalized access to this infrastructure, giving 700+ members 50% off Single’s Bronze plan. The deal unlocks automated chart reporting and reduces digital sales fees from 15% to 10%—with a cap that keeps more revenue where it belongs: in artists’ pockets.
“For the independent community, the fan relationship has never been a nice-to-have, it’s the whole foundation of a meaningful career,” says A2IM CEO Ian Harrison. “As direct-to-fan only grows in importance, Single is leading the way putting the tools needed for that future directly in the hands of independent artists and labels. We’re excited to have them as an A2IM member.”
This structure lowers the cost of entry for A2IM members looking to build or expand their D2C operations, while keeping sales, data, and customer relationships within their own controlled environment. This initiative was developed under CEO Ian Harrison, who took over in 2026 after spending more than 20 years at Hopeless Records and seeing the value of D2C relationships during his tenure.
For labels already investing in D2C, the shift is less about adopting a new strategy and more about extending an approach that can offer compound benefits over time. Rhymesayers, Frontiers, and Concord demonstrate what a D2C relationship looks like in practice across multiple tiers of the music industry. This new partnership with A2IM and Single lowers the barrier for independent artists and labels who are looking to build their direct-to-customer relationships to start compounding those benefits.
Ashley King
Digital Music News
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