MUMBAI, MAHARASHTRA, INDIA, July 24, 2026 /EINPresswire.com/ — Eros Innovation, a worldwide leader in Sovereign AI and Cultural Intelligence technology, has unveiled a strategic alliance with RunnTV, one of India's quickest-growing independent FAST (Free Ad-Supported Streaming TV) platforms, aimed at launching and distributing a series of Eros Universe FAST channels on a global scale.
Under this agreement, Eros Innovation will debut two FAST channels—Eros Universe Bollywood Cinema and Eros Universe Entertainment—which are crafted to deliver its collection of Bollywood films and top-tier entertainment content to viewers across the globe. These channels will operate on RunnTV's FAST technology backbone and will be made available through an extensive array of connected TV platforms, smart TV manufacturers, and OTT ecosystems.
The channels tap into a library exceeding 11,000 films, featuring both Bollywood hits and regional cinema. This deal marks a crucial step in Eros Innovation's worldwide digital distribution plan, allowing the firm to broaden its global footprint and capitalize on the swiftly expanding FAST and connected TV market.
“FAST is transforming how audiences engage with premium content, and this collaboration represents a significant move in our mission to make Eros' extensive content library more available to viewers around the world, establishing specialized hubs for high-quality Indian entertainment,” stated Kumar Ahuja, Group Chief Operating Officer at Eros Innovation. “We intend to grow our FAST channel lineup in the months ahead as we continue our global expansion.”
Through this partnership, Eros Innovation will utilize RunnTV's comprehensive FAST offerings, which encompass channel development, playout, monetization, and analytics, guaranteeing smooth implementation and scalable reach in international territories.
“We are thrilled to work with Eros and back their entry into the FAST space,” said Manish Sinha, Founder and CEO of RunnTV. “Eros' iconic content library, paired with our technology and distribution reach, will allow us to build compelling, high-caliber FAST channels for viewers worldwide. This alliance reinforces our dedication to assisting content owners in unlocking fresh revenue streams and audience engagement through FAST.”
This collaboration bolsters the FAST ecosystem by delivering premium material to a broader connected TV audience, while also opening up fresh possibilities for advertisers to connect with highly engaged viewers via secure, data-informed ad placements.
As the FAST sector continues to develop, ad-supported streaming is emerging as a primary engine for premium content distribution, audience growth, and sustainable revenue generation.
About Eros Innovation
Eros Innovation is a Sovereign AI and Cultural Intelligence firm headquartered in the Isle of Man, with activities spanning the United Kingdom, India, and the Middle East. The company is developing trusted AI infrastructure for governments, enterprises, and consumers using proprietary foundation models, multimodal AI platforms, Digital Public Infrastructure, and intelligent applications across culture, education, healthcare, and the creator economy.
Central to the platform is the Eros Large Cultural Model (LCM) suite, which includes Eros LCM-Vision, Eros LCVM-Voice, and Eros LCMM-Music, created in partnership with the Indian Institute of Technology Madras. Unlike standard large language models trained mainly on publicly accessible web data, the Eros models are built on a proprietary dataset of roughly 1.5 trillion rights-cleared, ethically sourced cultural tokens, drawn from over 11,000 films, 100,000 characters, music, dialogue, mythology, and cultural knowledge amassed over four decades. This dataset has been independently appraised at US$1.7 billion by OxValue.AI, a spin-out from the University of Oxford.
The Eros AI platform supports a collection of ventures including Eros Universe, Eros Brahmand, Eros AI Vidya, Eros Music World, Eros Wellness, Eros Experiences, and sovereign AI solutions for governments and enterprises. Built on a unified AI infrastructure stack, these platforms facilitate the creation, protection, monetization, and ethical deployment of cultural and domain-specific intelligence at scale.
Eros Innovation's goal is to serve as the world's trusted Cultural Intelligence Infrastructure, developing sovereign, ethical AI systems that preserve, enrich, and responsibly commercialize culture while driving progress in education, healthcare, tourism, media, digital identity, and strategic national infrastructure.
About RunnTV
RunnTV is a FAST and connected TV platform dedicated to helping content owners, broadcasters, and studios launch, distribute, and monetize FAST channels at scale. Through its technology platform and global distribution partnerships with smart TV manufacturers, OTT platforms, and connected TV ecosystems, RunnTV offers premium streaming experiences while creating new monetization avenues. RunnTV provides end-to-end FAST solutions such as channel creation, playout, ad monetization, analytics, and global distribution.
Piyush Bhatia
Eros Innovation
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