Deepak Choudhary has spent more than two decades working across every layer of India’s events and entertainment industry. Through his company EVA Live, he is now focused on building a sustainable live entertainment ecosystem that connects India and the Middle East, creating touring circuits and repeatable formats where isolated one-off shows once dominated.
The company’s track record reads like a festival promoter’s dream roster. EVA Live has promoted and produced concerts featuring Bryan Adams, Enrique Iglesias, Arijit Singh, A.R. Rahman, Tiesto, Shreya Ghoshal, Rahat Fateh Ali Khan, and Russell Peters, among many others. The scale of these productions is substantial: Arijit Singh Live in Concert at Etihad Arena drew approximately 13,000 attendees, while A.R. Rahman’s performance at the same venue attracted around 12,000.
What distinguishes EVA Live from conventional promoters is its focus on building long-term infrastructure rather than chasing individual bookings. Choudhary’s approach emphasizes repeatable, scalable entertainment formats, strong artist relationships, and strategic venue partnerships that create sustainable programming calendars.
“Live entertainment is built on trust,” Choudhary explained. “Audiences trust the experience, artists trust the platform, and partners trust the execution. Our role is to bring all of that together in a way that is sustainable and culturally relevant.”
The Middle East has emerged as a particularly significant market. Once viewed as a stop for occasional performances, the region now functions as a serious live entertainment destination with established venues, strong audience demand, and increasing potential for recurring programming. EVA Live has helped accelerate that transformation through shows at Coca-Cola Arena, Etihad Arena, and Dubai World Trade Centre.
Looking ahead, the company’s upcoming slate includes India’s first kids’ concert tour with Lenny Pearce, a unique concert format built around Subhash Ghai’s music catalogue, and the Bryan Adams India Tour 2027. Expansion into Southeast Asia is also on the horizon.
With over 60 events executed across 15 cities and a team exceeding 100 members, EVA Live is positioning itself as the connective tissue between two of the world’s fastest-growing live entertainment markets.
