Live-streaming has long been a financial dead zone for musicians—until now. A new platform called SIKI is flipping that model, treating every song played during a live broadcast as a licensed, paid stream rather than a copyright liability.
SIKI is the first platform where music played on live streams counts as streams and pays artists and curators royalties in real time.
I instantly became a believer and am a bigger believer today. Chris, Nick, and Gianni are brilliant founders.”— Les Garland, Co-Founder of MTV and VH1LAS VEGAS, NV, UNITED STATES, November 4, 2026 /EINPresswire.com/ — For the first time, music played on a live stream counts as real streams and pays the artist. Today, music and live-streaming platform SIKI announced its official launch alongside partnerships with MTV and VH1 co-founder Les Garland and multi-platinum artist and songwriter Trevor Daniel. On other live platforms, playing music gets streams muted or taken down and pays artists nothing. On SIKI, every track played live is counted, licensed and paid out in real time, so artists earn and curators get credit.
The endorsement carries weight coming from Garland, a man who helped build the very concept of music television. For investors and industry veterans, SIKI represents the next major shift in how music is experienced and monetized. Les Garland, co-founder of MTV, VH1, and The Box Music Network, said, “In my very first impressive and memorable meeting with Christopher Moraites and Gianni Cures, I saw the unique and innovative approach for music artists and fans. I was totally captivated and experienced a feeling I have felt before, whether it was MTV or The Box Music Network. I instantly became a believer and am a bigger believer today. Chris, Nick, and Gianni are brilliant founders.”
Christopher Moraites, Founder and Chief Executive Officer of SIKI, shared the vision driving the platform: “We want creatives to benefit from technology, not continue to be neglected or replaced by it. There is a massive path forward to ensure artists and music curators come first, and as we scale, that commitment will only show further.”
Nick Gangi, Co-Founder and Chief Operating Officer of SIKI, added: “Building SIKI has always been about conviction, timing, and bringing together a team that shares the vision.”
Gianni Cures, Co-Founder of SIKI, said: “We’re entering a new era where artists and creators have the power to change everything through live streaming and content creation. This is just the beginning of something much bigger for the music industry.”
The timing may be right, as more musicians seek alternatives to traditional label structures. Momentum is building rapidly among artists who want ownership, independence, and direct connection with their listeners. Instead of reducing discovery to passive playlists and charts, SIKI brings live performance, chat, discovery, and direct fan support into one place. Trevor Daniel, multi-platinum artist with billions of global streams, put it this way: “This is the best time to go independent… What excites me most is giving fans more than just a feed and actually building a community with them… Everything about SIKI feels different, and no one else is doing this for music right now.”
Trevor Daniel joins a growing roster of major and independent recording artists, DJs, and creators already active on and partnering with the platform, including recent artist partner RMR, who summed up the spirit of the movement: “First, you are crazy, then you are the blueprint. Aspire to inspire.”
Partnering with artists, industry leaders, and a growing creator community, SIKI is designed to center music on real people, real connection, and real value. Artists, curators, investors, and fans looking to be part of the movement can join live sessions and start streaming today at siki.io.
About SIKI
SIKI is a music and live streaming platform that pays artists and curators in real time and brings fans into the creative process. Founded by Christopher Moraites, Nick Gangi, Jason Dowd, and Gianni Cures.
Chris Moraites
SIKI Holding Corp
contact@siki.io
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Why it matters: SIKI’s model directly challenges the longstanding practice of muting or removing music from live broadcasts, potentially creating a new revenue stream for artists at a time when streaming payouts remain a point of contention across the industry. If the platform gains traction, it could pressure larger social and streaming services to rethink how they compensate musicians for live content.
