Sound.me’s dashboard gives advertisers a live look at how their creator campaigns are performing.
Artists, labels, and brands can now direct short-video creator campaigns through ChatGPT and Claude—within spending caps they define themselves.
LOS ANGELES, CA — October 9, 2026 — Sound.me, the marketplace where artists, labels, and brands pay creators to produce short videos featuring their sound or product, has introduced a new MCP (Model Context Protocol) server that links ChatGPT, Claude, and Cursor directly to an advertiser’s Sound.me account. This means advertisers can plot out a campaign, set it in motion, and track its progress simply by asking their AI assistant in everyday language.
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MCP is the open standard that lets AI assistants tap into external services. Once connected, the assistant can pull up a sound from a TikTok, Instagram, or YouTube link, project what a given budget would achieve, kick off the campaign, and deliver live metrics: creators involved, videos produced, views earned, likes, comments, and shares. The projections match exactly what Sound.me’s own campaign builder displays.
An advertiser might ask, “What would $500 get me for this TikTok sound?” followed by “Launch that campaign in the United States for 7 days,” and later check in with “How are my campaigns doing so far?”
“Planning a campaign is mostly questions: what a budget will deliver, where to run it and for how long,” said Alex Akimov. “Our customers already ask their assistant those questions. Now the assistant can answer with real numbers from their own account, and launch the campaign when they say yes.”
Control stays firmly with the advertiser. A connection only goes live after the advertiser signs in on Sound.me and approves it. Spending limits—set at that point for each campaign, daily, and monthly—begin at $500, $1,000, and $3,000 respectively. The assistant is programmed to display the exact amount and wait for explicit advertiser approval before any purchase, and access can be cut off anytime from the Sound.me dashboard. Sound.me’s team also reviews every video to ensure creators follow the advertiser’s instructions.
The integration is available now for Sound.me advertiser accounts. Setup guides for ChatGPT, Claude, and Cursor are posted at https://sound.me/mcp. Other assistants that support remote MCP servers with sign-in can use the same server address, https://mcp.soundme.com/mcp.
About Sound.me
Sound.me operates a two-sided creator marketplace: artists, record labels, and brands pay creators to make short videos with their sound or product across TikTok, Instagram Reels, and YouTube Shorts, while creators use the Sound.me app to apply for daily paid campaigns and withdraw earnings via PayPal. The platform boasts 3M+ registered creators across 61 countries, who have generated 90M+ videos and 181B+ organic views for 20K+ advertisers. More at https://sound.me.
Sound.me Press Team
Sound LLC
promote@sound.me
Why it matters: This move marks a shift in how ad campaigns are managed—moving from dashboards to conversational AI. By letting assistants handle planning and execution within strict guardrails, Sound.me is betting that the next generation of marketing tools will be spoken, not clicked.
