New “25 Ways to Celebrate” Initiative Encourages Families, Teachers, and Supporters to Take Part in the Milestone Festivities During #SpookleySeason
WILTON, CT, UNITED STATES, September 22, 2026 /EINPresswire.com/ — Two and a half decades after first appearing in Joe Troiano's cherished children's book, Spookley the Square Pumpkin (www.spookley.com) is marking 25 years of guiding children toward kindness, acceptance, and embracing their individuality. To celebrate this milestone, Holiday Hill Farm has introduced 25 Ways to Celebrate Spookley, a #SpookleySeason initiative that invites families, teachers, and fans to join in through books, films, music, live performances, DIY projects, costumes, contests, and much more.
What started as a gentle bedtime tale has evolved into a well-loved family brand that includes books, animated films, songs, stage shows, educational resources, seasonal events, and merchandise enjoyed by countless families worldwide. Spookley also holds the role of Official Spokes-Pumpkin for PACER's National Bullying Prevention Center and National Bullying Prevention Month every October.
“Spookley and his message of kindness have touched the lives of so many children and families over the past 25 years,” said Aaron Burakoff, Head of Franchise Management at Holiday Hill Farm. “For some, it's the book they grew up reading each autumn. For others, Spookley represents a favorite pumpkin patch outing, a beloved classroom exercise, or the Halloween film they watch together every year. This special anniversary gives us a chance to honor the memories and traditions families have built with Spookley—and to create new ones that will be passed down through the years.”
Standout features of the 25 Ways to Celebrate Spookley campaign include:
• Join a virtual birthday party featuring a live story time with Troiano and a birthday sing-along on Oct. 21.
• Show off a new official Spookley costume from Spirit Halloween.
• Explore Spookley-themed events and displays at pumpkin patches throughout North America.
• Check out “Spookley's Pumpkin Jamboree,” a fresh 4D attraction film showing at select zoos and aquariums.
• Dive into “The Legend of Spookley the Square Pumpkin,” which first hit shelves 25 years ago this fall.
• Stream the Spookley films and “Spookley's 13 Days of Halloween” on the official Spookley YouTube channel.
• Commit to the Bullying Prevention Pledge and access free classroom materials, coloring sheets, and crafts.
• Participate in anniversary giveaways and post favorite Spookley moments all season long.
The full lineup of 25 Ways to Celebrate Spookley can be found at www.spookley.com/25th.
“I wrote Spookley's story because my young son wanted a friendly, non-scary Halloween bedtime story,” said Joe Troiano, creator of Spookley the Square Pumpkin. “Twenty-five years on, watching new children find Spookley—and seeing his themes of kindness and acceptance connect with fresh audiences—is the most wonderful gift an author could imagine.”
Troiano adds that Holiday Hill Farm hopes this anniversary season reminds families everywhere of the core lesson behind it all: “You can't judge a book—or a pumpkin—by its cover.”
For additional details, head to www.spookley.com and connect with @spookleythesquarepumpkin on Instagram and @Spookley on Facebook.
For media inquiries: press materials are accessible for viewing and download here.
About Spookley the Square Pumpkin (Spookley)
Spookley resides on Holiday Hill Farm, a realm of storytelling enchantment where “Every Day is a Holiday” and where Spookley and his pals honor what makes each day—and each person—unique all year round. Spookley came to life one Halloween night years ago when Joe Troiano's young son requested a gentle, non-scary pumpkin bedtime tale. Troiano is the acclaimed author, screenwriter, lyricist, and producer responsible for all the Spookley the Square Pumpkin and Holiday Hill Farm books, movies, songs, and stage productions. Spookley serves as the “Official Spokes-Pumpkin” for PACER's National Bullying Prevention Center and National Bullying Prevention Month (October).
Dan Grody
Tellem Grody PR
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