The free application curates and paces music in real time, takes song requests from guests during an event and features a customizable DJ persona.
León Y Sol, a lifestyle brand and tequila producer, today launched Sol Hour, a virtual DJ app powered by artificial intelligence, on the Apple App Store and at solhour.ai. The app organizes and adjusts music for social events, handles live guest song requests, and is offered at no charge.
Sol Hour originally began as a Thursday evening live series hosted at bars, restaurants, and event venues, centered on live music and a signature drink named the Sol y Soda. According to the company, venue operators and attendees frequently asked for a way to replicate the format independently, prompting the app’s development.
How the Application Works
A host picks a mood, a duration, and an audio output. The AI DJ then creates and manages a set across three stages—Warm Up, Peak, and Wind Down—adapting song choices and tempo as the night progresses rather than sticking to a predetermined playlist.
Attendees scan an on-screen code to submit requests during the event, which the AI DJ weaves into the set instead of adding them to a queue. Hosts can personalize the DJ persona, which appears on screen together with a visual layer that can be shown on a television via AirPlay. Playback uses Apple Music. After the event, a summary is generated and can be shared by the host.
Company Positioning
"A ritual is not something a brand gets to own. You host one for a while, and if it is any good at all, people take it from you. That is exactly what happened here. Sol Hour stopped being ours somewhere along the way, and this makes it official," said Bobby Marhamat, founder and chief executive officer of León Y Sol.
Marhamat said the application was built to address a challenge repeatedly observed at the company's own events.
"Every gathering has one person stuck being the DJ, and that person never gets to be at the party," Marhamat said. "I have stood at our own Sol Hours and watched a host spend three hours hunched over a phone picking the next song instead of talking to anyone. We replaced that person with an AI one so the host gets to sit down."
Releasing a consumer app is an uncommon move for a spirits brand. Marhamat described it as in line with the company's self-definition.
"We are a lifestyle brand that happens to make tequila," Marhamat said. "The bottle matters. But the business we are actually in is giving people a reason to gather, and that has to work whether or not anyone is pouring our product that night."
The company operates across music, hospitality, and nightlife, including a multi-year collaboration with the music company EMPIRE, as well as partnerships with Insomniac and Kimpton Hotels. Sol Hour can be used with any beverage, including NeQuila, the company's non-alcoholic expression made from a tequila base.
Venue Program
León Y Sol continues to run Sol Hour as a live series with bars, restaurants, and event spaces. The venue program includes signage and glassware, menu templates, staff training on the Sol y Soda, promotional support, event listings, and artist access through the company's EMPIRE partnership. Information for venue operators is available at leonysol.com/pages/sol-hour.
Availability
Sol Hour is available as of July 30, 2026 on the Apple App Store and at solhour.ai. The application requires no purchase or subscription.
ABOUT SOL HOUR
Sol Hour is an AI powered virtual DJ application created by León Y Sol. The host selects a mood, a duration and an audio output, and the AI DJ curates and paces a set across Warm Up, Peak and Wind Down phases while incorporating guest song requests submitted through an on screen code. The DJ persona is customizable and can be displayed on a television alongside a visual layer. Sol Hour is also a live gathering series held on Thursday evenings at venues across the United States. More information is available at solhour.ai.
ABOUT LEÓN Y SOL
León Y Sol is a lifestyle brand and tequila producer based in Walnut Creek, California. The company operates across music, hospitality and nightlife, including the Sol Hour gathering series and partnerships with EMPIRE, Insomniac and Kimpton Hotels. Its tequila is additive free and produced in the highlands of Jalisco, Mexico, at a women owned distillery with three generations of distilling history. The lineup includes Blanco, Reposado and NeQuila, a non alcoholic expression made from a tequila base. More information is available at leonysol.com.
Bobby Marhamat
Leon Y Sol, Inc.
+1 650-720-8566
email us here
