Concerts & Music Programming for Viaero Center by The Music Trust
Live Events at Viaero Center by The Music Trust
New Collaboration Enhances Live Entertainment Programming at One of Nebraska’s Top Venues
The Viaero Center is an incredible venue with a strong reputation and a passionate audience base. We’re excited to bring high-quality, memorable live experiences to Kearney and the surrounding region.”— Clayton de la Chapelle, Partner at The Music Trust
KEARNEY, NE, UNITED STATES, September 8, 2026 /EINPresswire.com/ — The Music Trust, a full-service talent booking, event production, and music consulting agency, is pleased to reveal a new strategic alliance with the Viaero Center in Kearney, Nebraska. Under this agreement, The Music Trust will function as the venue’s official in-house talent buyer, managing artist booking and programming for concerts and live events.
This collaboration marks a significant milestone in the Viaero Center’s ongoing development as a premier live entertainment destination in Nebraska and across the Midwest.
By integrating The Music Trust’s talent-buying expertise directly into its programming workflow, the venue aims to broaden the variety of artists and events available to local and regional audiences while establishing a more consistent and strategic booking methodology.
A STRATEGIC APPROACH TO LIVE ENTERTAINMENT
Effective talent buying goes beyond simply identifying available performers. It involves understanding tour schedules, regional demand, audience tastes, venue specifications, budgets, and the numerous factors that determine whether an artist and venue are a good match.
As the Viaero Center’s in-house talent buyer, The Music Trust will leverage its industry connections and expertise to seek out and secure compelling entertainment options across numerous genres.
The team will collaborate closely with the venue to craft programming that reflects the preferences of Central Nebraska audiences while also positioning the Viaero Center to draw national touring acts, established performers, and emerging artists.
This coordinated strategy is intended to support a more robust year-round entertainment schedule, simplify the booking process, and create additional opportunities for artists to engage with fans in the Kearney market.
WHAT THE MUSIC TRUST BRINGS TO VIAERO CENTER
The Music Trust specializes in connecting venues, brands, and audiences through carefully curated entertainment. Its broader services include talent booking, ongoing music programming, event production, music consulting, music licensing, music for retail stores, and custom entertainment experiences.
Through years of work with artists, agents, venues, and event partners, The Music Trust has built an extensive network and a nuanced understanding of shifting audience preferences and music trends. This combination enables its team to look beyond artist availability and consider the entire experience, including:
>> How a performer fits the venue
>> Whether an event will resonate with the intended audience
>> How each booking contributes to a balanced, engaging programming calendar.
For the Viaero Center, the partnership offers dedicated talent-buying support backed by industry relationships and hands-on programming experience. For artists and their representatives, it provides a knowledgeable point of contact with a versatile Nebraska venue that has a well-established regional following.
“We are thrilled to partner with The Music Trust as our in-house talent buyer,” said Dave Vennetti, Owner of Viaero Center. “Their deep industry knowledge and proven track record make them the ideal partner to help us grow our entertainment offerings and continue attracting top-tier talent to our venue.”
EXPANDING ENTERTAINMENT OPTIONS FOR CENTRAL NEBRASKA
Situated in Kearney, the Viaero Center functions as a regional hub for concerts, hockey, sporting events, and community activities. Its adaptable arena layout can accommodate more than 4,800 concertgoers, providing the flexibility to host a wide range of live entertainment formats.
The partnership with The Music Trust is designed to build on that foundation by injecting additional energy, diversity, and regularity into the venue’s concert and event programming. As new opportunities are secured, audiences in Kearney and nearby communities can anticipate an evolving lineup that appeals to a broad spectrum of musical tastes.
LOOKING AHEAD
The partnership takes effect immediately, and The Music Trust and Viaero Center have already started collaborating to identify future booking opportunities. Announcements of new concerts and events are expected in the coming months. Fans can follow the Viaero Center’s official website and social media channels for updates on upcoming events and ticket information.
ABOUT VIAERO CENTER
Located in Kearney, Nebraska, the Viaero Center is a multi-purpose arena serving Central Nebraska and the surrounding area. The venue hosts concerts, Tri-City Storm hockey, sporting events, public skating, conventions, and community gatherings throughout the year.
With flexible arena seating, a concert capacity of more than 4,800 guests and 20 luxury suites, the Viaero Center can accommodate experiences ranging from major live performances and sporting events to meetings and special gatherings. The venue is located at 609 Platte Road in Kearney.
For upcoming events, tickets and venue information, visit www.kearneyevents.net.
ABOUT THE MUSIC TRUST
The Music Trust partners with venues, hospitality groups, brands, and event organizers to create distinctive entertainment experiences through strategic talent buying and music expertise. Its capabilities include artist and entertainment booking, ongoing music programming, event production, music curation, sonic identity, sports entertainment, A/V solutions, and more.
With primary hubs in Chicago, Portland, and San Francisco and a network extending across North America, The Music Trust connects clients with entertainment ranging from DJs, local bands and emerging performers to nationally recognized talent. Its team combines industry relationships, music expertise and audience-focused strategy to simplify programming and create experiences tailored to each venue, event, and community.
Learn more at www.themusictrust.com.
Clayton de la Chapelle
The Music Trust
clayton@themusictrust.com
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