This deal makes XITE’s curated music video channels accessible on Titan OS‑powered televisions in the Netherlands, Germany, and the United Kingdom.
Titan Operating System S.L. (Titan OS), the Barcelona‑based technology, entertainment, and advertising firm, today revealed a new content collaboration with XITE, the premier global music video platform, to introduce nine free music channels in major European territories.
These channels are now live on Titan OS‑powered TVs in the Netherlands, Germany, and the United Kingdom, covering brands such as Philips, JVC, Vestel, and Sharp.
This partnership broadens Titan OS’s free music entertainment options by offering a diverse set of expertly curated music video channels that include contemporary hits, dance, R&B, local content, and beloved classics from past decades. The lineup is designed to provide viewers with a simple way to find music that suits their preferences, mood, or event directly from their television.
The newly added channel lineup consists of:
XITE Hits
Your front‑row seat to the music videos that dominate the charts and shape today’s pop culture.
XITE Ultimate Throwback
Travel through the decades and revisit the unforgettable music videos that defined whole generations.
XITE 80s Flashback
The era when television became music’s biggest stage, highlighting the boldest sounds and styles of the 1980s.
XITE All Out Dance
Mainstage anthems, club‑ready remixes, and non‑stop energy powering the electronic and dance scene.
XITE R&B Classic Jams
A love letter to R&B’s golden years, shining a spotlight on the finest hits from the 1990s through the 2000s.
XITE Van Eigen Bodem
Homegrown hits and timeless favorites from all your favorite Dutch pop artists, both past and present.
XITE Lekker Hollands
The biggest voices in Dutch Levenslied and Volkspop, made for singing along and celebrating together.
XITE Ultimate Throwback / XITE Kerst
Delivering viewers the ultimate throwback hits all year round. Every December, the channel rebrands to XITE Kerst, bringing the biggest Christmas hits of all time.
“Music videos naturally belong on the television screen, whether viewers are actively discovering new artists or just looking for the perfect soundtrack for the moment,” said Anna Campistol, FAST Channels Commercial Lead at Titan OS. “XITE has built a strong reputation for understanding how audiences want to enjoy music on TV. Adding its channels to Titan OS strengthens our entertainment offering in three important markets and gives viewers even more high‑quality, free content to enjoy.”
“We are thrilled to partner with Titan OS and extend the XITE experience to more homes across Europe,” said Marius Brok, General Counsel at XITE. “Our aim is to create the best possible music video experience for the big screen, combining expert curation with channels that reflect different genres, generations, and local tastes. Titan OS’s growing presence makes it an excellent partner as we continue to expand in the Netherlands, Germany, and the United Kingdom.”
This agreement is part of Titan OS’s ongoing expansion of its FAST (Free Ad‑Supported Streaming TV) portfolio through collaborations with leading international and regional media companies. By bringing more premium, free‑to‑view entertainment to the TV home screen, Titan OS helps content partners reach new audiences while creating valuable opportunities for advertisers to connect with engaged viewers throughout Europe.
About Titan OS
Titan OS S.L. is a technology company headquartered in Barcelona, with offices in Amsterdam and Taipei. The company specializes in developing software and solutions to unlock the full potential of Connected TV. We are rethinking TV to transform how people discover content and how brands engage with audiences, making content discovery easier. Our goal is to foster collaborations across the entire TV ecosystem, growing together with TV manufacturers, retailers, media companies, content creators, publishers, and brands. Our independent operating system powers smart TV devices from world‑class manufacturers across Europe and Latin America, giving millions of viewers a personalized experience from the moment they turn on their TVs. With tailored recommendations, we seamlessly integrate all content on the homepage, from streaming subscription services to free and paid movies, series, TV shows, and linear channels. www.titanos.tv
About XITE
XITE is on a mission to share its passion for music videos with the world, inviting people to experience music beyond listening. Headquartered in Amsterdam, XITE reaches 100 million households across North America and Europe via linear networks, connected TV apps, and on‑demand streaming.
Music video is a visual language: it shapes how artists tell their stories and how audiences connect with the songs they love. XITE brings that experience to viewers everywhere. Search, like, and skip through our music video library, covering different genres, decades, moods, and themes, or sit back and let our team of music experts curate the perfect channel for you. Either way, it’s all true to our motto: See Your Music.
For more information, visit https://xite.com.
Mercedes San José
Titan Operating System SL
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