In an era dominated by streaming playlists and digital downloads, a band from Ottawa is showing that the compact disc still has plenty of life left. Viscera’s Recital, a group that first released its album 10 Good Reasons To Move back in 2005, recently decided to give the record a second chance in physical form. The results have been striking: the band sold through its initial run of 500 CDs in just two weeks of presales, forcing them to double their order and aim for a total of 1,000 units.
The album officially dropped on October 2, 2026, and the band is already well on its way to hitting that new, higher target. Behind this surge in sales is Portland-based distributor Spinney Media, which handles everything from inventory management and online ordering to presales, Spotify integration, fulfillment, and international shipping for the band. It’s a partnership that has clearly paid off for the independent act.
“Spinney Media has been a gamechanger for us as independent musicians! Having them handle all the logistics is such a weight off our shoulders, and when you add pre-orders, online ordering, Spotify integration and international shipping, it’s honestly a no-brainer for what you get. We’ve been incredibly happy with the service and would absolutely recommend Spinney to other independent artists,” the band said in a statement.
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This success story is not an isolated fluke. According to data from Luminate, consumer CD sales in the United States climbed 16% during the first half of 2026. That statistic suggests that even as streaming remains the dominant way most people listen to music, there is a growing, tangible appetite for physical formats—especially among dedicated fans who want something more permanent than a digital file.
For independent musicians, this renewed interest in CDs represents a real opportunity to convert streaming listeners into buyers of physical media. Services like those offered by Spinney Media make it feasible for smaller artists to offer albums on CD without getting bogged down by the storage, sales, shipping, and fulfillment logistics that used to be major barriers. The company was founded in 2023 by Rob Bach, a music industry veteran and former COO of CD Baby, and is based in Portland, Oregon.
Why it matters: The rapid sell-through of Viscera’s Recital’s re-released album is more than just a feel-good story for one band. It signals that the CD revival is real and that independent artists can tap into it with the right logistical support. As physical sales continue to grow, the gap between streaming and ownership may narrow, giving musicians a new revenue stream and fans a more lasting connection to the music they love.
