The Wavemakers Community unites networking, expert tools, artistic teamwork, and commercial possibilities into a single destination for women over 40.
This is what sets Wavemakers apart: it's not transactional but a reciprocal economy where every member's creativity, wisdom, and experience are valuable assets.”— Lurleen Ladd, Founder of Wavemakers Women & Music
Wavemakers Women and Music—the worldwide cultural platform and community that champions women 40+ in music, creative fields, and entrepreneurship—has introduced the Wavemakers Community, an online membership portal that consolidates professional connections, career resources, creative cooperation, and business prospects under one roof. The platform features four membership tiers—Community Member (free), Artist, Affiliate, and Apothecary—with the three paid options granting enhanced access to promotional chances, creative collaborations, and career advancement. Details on joining can be found online here.
Wavemakers has also rolled out its Partner Program, enabling businesses to directly connect with and involve this expanding community through strategic collaborations, brand alliances, and online educational courses.
Community Members can sign up at no cost to receive exclusive discounts on Wavemakers events, early access to courses, workshops, and the forthcoming The Remedy podcast, plus ongoing ties to a vibrant global network.
Artist Membership targets both budding and seasoned musicians seeking meaningful career support. Artists get consideration for the Wavemakers Agency roster, access to paid performance, licensing, influencer, and brand partnership opportunities, a curated professional resource library, and full entry to the Wavemakers Circle community—linking them with the tools, relationships, and prospects to build sustainable careers on their own terms.
Affiliate Membership welcomes business owners and professionals—such as entrepreneurs, service providers, healthcare experts, wellness practitioners, educators, financial planners, attorneys, business strategists—who support empowering women via music and community. They receive a custom referral code, earn a 10% quarterly commission on new memberships generated through their network, and enjoy full access to the Wavemakers community to forge authentic relationships and develop alongside its members.
Additionally, Affiliate members can upgrade to the Trusted Ally level, where they can convert their expertise into visibility and income through guest speaking slots on the Wavemakers podcast, The Remedy, at live Wavemakers events, and by leading online courses in the Wavemakers Remedy Learning Hub—all of which include shared revenue opportunities. Further details on guest speaking opportunities can be found here.
The newly developed Apothecary Membership is meant for supporters who want to participate in the Wavemakers community without joining as musicians or business owners. Benefits include full access to The Remedy podcast and its related workshops, early ticket access to Wavemakers events, and the Trusted Ally Directory, a curated list of community-vetted service providers.
Beyond the four membership levels, businesses can also get involved through the Wavemakers Partner Program, which offers aligned brands significant visibility across Wavemakers programming, live events, and community initiatives. Rooted in shared values rather than mere sponsorship, the program builds genuine partnerships between extraordinary women artists and organizations dedicated to supporting women over 40. More information is available here.
More About Wavemakers
Wavemakers is a global cultural platform devoted to amplifying the voices of women creatives over 40—a demographic long neglected by the music industry and mainstream media. Founded in 2023 by Austin-based musician and entrepreneur Lurleen Ladd, the organization was created to break down the systemic barriers that restrict women during their most impactful years.
Since its soft launch in December 2025, the community has quickly grown to over 300 members, representing a combined artist reach of more than 2.2 million. More than just a network, Wavemakers is a flourishing, non-transactional ecosystem that supplies the infrastructure the industry lacked: a marketplace for booking, licensing, and artist development powered by reciprocity and shared assets.
"This is what sets Wavemakers apart," says Ladd. "It's not transactional. It's a reciprocal economy where every member's creativity, wisdom, and experience are valuable assets—and where trust itself becomes the infrastructure through which opportunity flows."
To learn more or join the Wavemakers Circle Community, visit wavemakerswomen.com.
Beatrice Kimmel
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Welcome to Wavemakers—the reciprocal ecosystem for women creatives 40+
