Phil X alongside the Cream Guitars Voltage Da Vinci moments before its first-ever public appearance at Madison Square Garden.
During his performance, Phil X wields the Cream Guitars Voltage Da Vinci — the industry’s first professional-grade electric guitar that incorporates proprietary electromagnetic paint technology.
On one of rock’s most iconic stages, Phil X introduced the world’s first guitar featuring electromagnetic paint, marking the dawn of a new chapter for musical instruments.
MONTERREY, NUEVO LEON, MEXICO, July 16, 2026 /EINPresswire.com/ — The Cream Guitars Voltage Da Vinci made its global premiere as Phil X performed with it during Bon Jovi Forever.
New York City, July 13, 2026 — On July 12, inside the famed Madison Square Garden, thousands of spectators witnessed a pivotal moment in electric guitar history unfold.
At the Bon Jovi Forever concert, guitarist Phil X introduced the Cream Guitars Voltage Da Vinci, playing it on two of the band’s biggest hits, “It’s My Life” and “Livin’ on a Prayer.”
This instrument is far more than a custom build; the Voltage Da Vinci brought to the stage a breakthrough never before seen in a major concert setting: a guitar outfitted with electromagnetic paint technology that can electronically alter its visual appearance, all while preserving the playability, feel, and dependability that professional touring musicians demand.
Cream Guitars spent over five years developing this project, merging industrial design, advanced electronics, software development, and premium luthiery into one unified creative platform.
Instead of viewing the guitar as a fixed object, the Voltage Da Vinci redefines it as a living instrument that can shift its look in harmony with the music.
The Madison Square Garden debut offered the first public glimpse of this technology to a worldwide audience, placing a legendary rock venue at the heart of what Cream Guitars sees as the start of a new era for musical instruments.
“This was never about changing colors,” said Luis Ortiz, Founder and CEO of Cream Guitars. “It was about giving musicians an instrument capable of expressing identity as dynamically as the music they create.”
For Cream Guitars, the Madison Square Garden performance stands as not only a company milestone but also a declaration that innovation within the guitar industry can still reshape the future of one of music’s most enduring instruments.
Marian Figueroa
Cream Guitars
sendmemore@creamguitars.com
Visit us on social media:
Instagram
Facebook
YouTube
TikTok
X
