Pianist, composer, and breathwork instructor Chad Lawson. Photo courtsey of Decca Records US.
The campaign arrives alongside Lawson’s new album, hush, out September 11 on Decca Records US
LOS ANGELES, CA, UNITED STATES, September 11, 2026 /EINPresswire.com/ — Chad Lawson, a pianist and composer, has introduced Find Your Hush, a back-to-school wellness effort aimed at children and their families, created alongside Gabb Music. Instead of treating the start of the school year as something merely to endure, the campaign encourages settling into it. Components of the initiative are available within the Gabb Music+ app and across Gabb’s family communications through the end of September.
The Hush Space serves as the campaign’s centerpiece—a wellness-focused area within Gabb Music+ that becomes active alongside the album on September 11. Inside this section, families will discover Lawson’s new album, a video greeting from Lawson himself, and specially curated playlists tailored to different parts of a school day: sleep, focus, homework time, and unwinding after school.
“As a dad, I’m constantly reminding my boys that they don’t have to have everything figured out yet. There are so many things kids are being asked to carry before they’ve even had the chance to just be kids, and I love that Gabb gives them a way to find a little quiet for themselves, before they start feeling like they have to be 21 before they’re 12.” said Lawson of the partnership.
At launch, Gabb Wireless’s wallpaper channel introduces an affirmation drop, while the company’s family newsletter and blog offer advice for parents on helping their child begin the school year feeling centered. Families can also access The Hush Space through Gabb Wireless’s newsletter content, including a Build Your Hush Kit that encourages kids to do three things for themselves: assemble a personal calming playlist, create a quiet corner at home, and write down one word representing the upcoming school year.
The campaign began with a question, not a product. In August, the Gabb Music channel asked children what they do to calm their minds before school. The replies were specific and candid:
Listening to slower songs they already know by heart, so nothing surprises them.
Closing their eyes and taking deep breaths to handle new school year nerves.
Doing a self-care routine the night before, and reminding others they are not alone.
Telling yourself it is all going to be okay.
Those and other responses appear throughout the campaign to show children ways to discover their own calm.
“Back to school is always a transition time for Gabb Wireless families. Partnering with Chad Lawson and giving them ideas through our Find Your Hush Gabb Music campaign highlights the uniqueness of our music streaming service that was built specifically for kids and families” -Kerri Fox-Metoyer, Head of Entertainment Services, Gabb Wireless
Find Your Hush follows the release of hush, Lawson’s most recent album on Decca Records US. Four singles preceded the album: held by evening on July 10, room enough on July 31, she (still) on August 21, and the gentle undoing, for solo piano, on September 10. The album drops September 11. The Hush Space stays available in Gabb Music+ until the end of September.
About Chad Lawson
Chad Lawson is a pianist and composer signed to Decca Records US, with more than 1.3 billion streams, an RIAA Gold certified single, and two albums charting simultaneously on Billboard Classical. He is a Steinway Artist. He serves as the World Federation for Mental Health’s Representative to the WHO Regional Office for the Americas and as treasurer of the organization’s executive committee, and he composed The Light Within, the official theme song for World Mental Health Day, the first ever written for the day by a musician. Lawson is double certified in breathwork through Yoga Alliance accredited training and is passionate about mindfulness, meditation, and wellbeing. He has led meditation, music, and breathwork sessions at Stanford, Emory, Auburn, and Indiana University, and for Nike, Amazon, Peloton, and Thrive Global. He hosts Calm It Down, a podcast on stress and anxiety with more than seven million downloads. His work has been covered by NPR, CBS Sunday Morning, Forbes, and Rolling Stone.
About Gabb Wireless
Gabb Wireless is a ground breaking leader in technology built for kids. Gabb Wireless is on a mission to help parents empower kids through music streaming and phones built especially for kids. Its products are designed so parents can guide kids to be their best selves and live life to the fullest beyond the screen. Kids deserve to not be weighed down by so many negative impacts of technology that isn’t designed with kids as the first thought, instead of an afterthought. Gabb Wireless is built for kids to give parents peace of mind.
Follow Chad Lawson's music and latest releases on Spotify and YouTube.
Find out more about Gabb Music HERE.
Benjamin W. Decker
BWDPR
bwd@bwd-pr.com
