Vishal Arya, Chairman and Group CEO of MatchBest Group
Xelta AI Creative Operating System interface
Xelta merges AI image and video creation, over 90 AI models, editing, voice, advertising, and social publishing within a single interconnected workflow.
AI has mastered content generation. The real hurdle now is linking creation, storytelling, production, and distribution. Xelta unifies that entire journey into one intelligent creative system”— Vishal AryaPALO ALTO, CA, UNITED STATES, August 17, 2026 /EINPresswire.com/ — Xelta, the leading generative AI platform from MatchBest Group, has introduced its AI Creative Operating System, built to take creators and businesses from a single prompt to finished, ready-to-publish content without relying on a disjointed collection of separate creative tools.
At its heart, Xelta brings together an AI Image Generator and AI Video Generator with long-form storytelling capabilities, integrated post-production, voice and localization tools, advertising features, and social publishing. The platform coordinates over 90 AI models spanning image, video, voice, editing, and multimodal tasks, offering users model flexibility while maintaining the entire creative process within a single environment.
From AI Generation to a Full Production Pipeline
Generative AI has made it far simpler to produce individual images and video clips. Xelta tackles the next challenge: tying those outputs into a cohesive production. Content Flow serves as Xelta’s orchestration hub for transforming an idea into structured creative work, covering scripts, storyboards, scenes, characters, video, audio, localization, and final touches.
Its flagship Microdrama workflow is tailored for episodic cinematic stories lasting up to 60 minutes. Instead of viewing long-form content as a series of unrelated generations, the workflow coordinates screenplay development, scene composition, character consistency, dubbing, lip-sync, avatars, music, subtitles, and editing.
AI Image Generator and AI Video Generator – Linked, Not Separate
Xelta’s AI Image Generator facilitates visual ideation, campaign imagery, characters, environments, and creative assets. Its AI Video Generator transforms those assets into motion and cinematic sequences. Both operate within the same overarching production workflow, enabling creators to transition from still images to video, editing, and distribution without having to rebuild the project in another tool.
Xelta’s multi-model architecture is engineered to route creative tasks across more than 90 AI models depending on needs like visual fidelity, motion, realism, voice quality, and editing accuracy.
XeltaCut Integrates Editing Into the AI Workflow
XeltaCut is Xelta’s built-in AI video editing and post-production suite. It handles scene stitching, enhancement, VFX-oriented workflows, motion control, color grading, subtitles, MultiCam workflows, and frame-level editing within the same platform used to create the content.
The goal is straightforward: generation should not mark the end of an AI workflow. It should serve as the starting point for a production pipeline.
From Creative Asset to Marketing Campaign
Through SocialVerse, Xelta links creation with business activation. Brands can develop short-form video ads, reels, LinkedIn content, and multilingual campaign materials, then schedule or publish content across supported social networks. Xelta is designed to bridge the film studio, editing room, and advertising workflow rather than treating them as distinct products.
A Creative Operating System for Creators and Enterprises
Xelta serves creators, agencies, entertainment studios, media companies, and enterprise teams, offering web, iOS, and Android experiences alongside APIs, workflow orchestration, MCP, and CLI capabilities.
"The next stage of generative AI is not solely about producing a superior image or a better clip," stated Vishal Arya, Chairman and Group CEO of MatchBest Group. "It is about linking the entire creative journey. With Xelta, our vision is to go from a single concept to images, video, long-form storytelling, professional editing, advertising, and publishing all within one intelligent production environment."
Availability
Xelta is accessible via web, iOS, and Android. Individual models, tools, and workflows may differ depending on plan, region, and release phase.
About Xelta
Xelta is an AI-native creative platform from MatchBest Group designed to unify image generation, video generation, long-form storytelling, editing, voice, advertising, and publishing in a single workflow. Xelta combines an AI Image Generator, AI Video Generator, Content Flow, XeltaCut, and SocialVerse with multi-model orchestration across more than 90 AI models. The platform is available across web, iOS, and Android, subject to plan, geography, and feature availability.
VISHAL ARYA
XELTA LLC
+1 310-666-6073
ceo.office@matchbest.ai
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